Search Engine Optimization (SEO)
As an experienced SEO specialist, I have helped businesses boost their online visibility through strategic keyword optimization, on-page and off-page SEO, technical audits, and content planning. My portfolio includes successful SEO campaigns that led to increased organic traffic, higher search engine rankings, and measurable growth in leads and conversions. From startups to established brands, I tailor SEO strategies that align with business goals and deliver long-term results.
Project 1: Sher FC (London, UK)
Brand Overview: A clothing brand. SEO Strategies: * Conducted comprehensive keyword research to target long-tail keywords like “sustainable women’s dresses” and “eco-friendly fashion brands.” * Optimized on-page elements, including meta titles, descriptions, and alt tags, to improve click-through rates. * Built a content hub with blog posts on sustainable fashion trends, earning backlinks from eco-conscious blogs. Improved site speed and mobile usability, reducing bounce rates by 25%. Results: Achieved a 60% increase in organic traffic within six months and ranked on the first page for 15+ high-intent keywords.
Project 2: Mobilise
Brand Overview: Faced challenges with low domain authority and minimal visibility in search results. SEO Strategies: * Developed a link-building campaign targeting tech industry publications and guest posting opportunities. * Optimized technical SEO, fixing broken links, improving site architecture, and implementing schema markup for rich snippets. * Created in-depth whitepapers and case studies to target informational queries. * Leveraged local SEO to rank for region-specific searches. Results: Increased domain authority by 20 points and saw a 45% uplift in organic leads over eight months.
Project 3: Moanapoke
Brand Overview: Food delivery service needed to compete with larger e-commerce platforms in organic search. SEO Strategies: * Targeted local SEO with keywords like “organic food delivery” and optimized Google Business Profile listings. * Revamped product pages with keyword-rich descriptions and user-generated content like reviews. * Launched a recipe blog series to attract traffic for queries like “healthy organic meal ideas.” * Secured backlinks from food and wellness influencers through partnerships. Results: Improved local search rankings by 80% and increased organic conversions by 35% in five months.
Project 4: On Point Dental
Brand Overview: A regional dental clinic wanted to dominate local search results and attract new members. SEO Strategies: * Optimized for hyper-local keywords like “dental clinic near me” and “dental treatment in [city].” * Enhanced Google Business Profile with updated hours, photos, and customer Q&A responses. * Published location-specific landing pages with testimonials and class schedules. * Ran a content campaign featuring fitness tips and workout plans to drive engagement and backlinks. Results: Achieved top 4 rankings for 75% of targeted local keywords and saw a 45% increase in membership inquiries.
Project 5: Triplur
Brand Overview: A travel agency focusing on adventure tours needed better visibility for competitive travel-related keywords. SEO Strategies: * Performed competitor analysis to identify keyword gaps like “budget adventure tours” and “solo travel packages.” * Optimized site navigation and internal linking to improve user experience and crawlability. * Created destination guides and travel itineraries to target informational searches, earning backlinks from travel blogs. * Implemented video SEO by embedding YouTube content with optimized descriptions and tags. Results: Boosted organic traffic by 70% and secured first-page rankings for 20+ high-value keywords in nine months.
Project 6: Greyder UK
Brand Overview: An online retailer specializing in fashion struggled with low organic traffic and poor keyword rankings in a competitive niche. SEO Strategies: * Conducted comprehensive keyword research to target long-tail keywords like “premium women’s dresses” and “eco-friendly fashion brands.” * Optimized on-page elements, including meta titles, descriptions, and alt tags, to improve click-through rates. * Built a content hub with blog posts on sustainable fashion trends, earning backlinks from eco-conscious blogs. * Improved site speed and mobile usability, reducing bounce rates by 25%. Results: Achieved a 60% increase in organic traffic within six months and ranked on the first page for 15+ high-intent keywords.
